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To get your website found, it needs to be more than just a place where you list your services. It needs to be a destination.
It makes sense: No one would book a trip to Disney for just one ride!
By building a knowledge base that showcases your expertise and experience, you’ll establish yourself as the go-to expert in your field.
At the same time, your content will build topical authority not just with your audience, but with Google, too.
Search engines prioritize websites that demonstrate expertise across a specific topic, so the more comprehensive your content, the more Google sees your site as a reliable source of information. This helps your site perform better in search results.
The great thing? Your knowledge base can take many forms: blog posts, podcasts, YouTube videos.
The format doesn’t matter.
What does matter is that the content is long-form and evergreen, meaning it’s comprehensive and will stay relevant over time, continuing to attract traffic long after it’s published.
What’s The Job Of Evergreen Content?
Evergreen content is a magnet that attracts new leads and keeps them coming back for more. It’s three big jobs are:
- Attraction: Bring in new leads through organic search traffic. This is your SEO!
- Nurture: Build trust with valuable, informative content that solves problems and creates connection.
- Conversion: Blog posts can generate email subscribers, meet and greets, or visits to product pages.
Why is Evergreen Content Great for SEO?
Evergreen content stays relevant and useful long after it’s published, which is exactly what makes it so powerful for SEO.
Since SEO is a long-term strategy, evergreen content has time to “stick around and vest.”
The longer it remains valuable, the more traffic and engagement it drives over time, allowing your content to build SEO momentum.
Google rewards content that consistently attracts visitors and remains timely.
By providing ongoing value, evergreen content helps improve your SEO performance for the long haul, making it a no-brainer tool in any SEO strategy.
How Evergreen Content Fits into Your Overall SEO Strategy
- By establishing expertise
Evergreen content plays a big role in helping search engines understand what your business is all about.
When you create content that covers topics related to your services, it builds a foundation that, along with your social proof, establishes your expertise.
Over time, this helps search engines connect your business with topics relevant to your services and solutions, making it more likely that people searching for related information will find you. - Improves Time On Site
Evergreen content keeps visitors on your site longer.When you provide helpful, engaging information, readers are more likely to click around, explore other pages, and even return later.
Google tracks user engagement signals (i.e. they notice this kind of activity), and when they see that people are spending time on your site, it’s a sign that your content is valuable.
Over time? This can help boost your website’s ranking. - Opens Up Opportunities For Backlinks
Creating high-quality evergreen content opens up opportunities for other websites to link to you.And when others share your content, it’s like getting a recommendation.
These links tell search engines that your content is trustworthy, further improving your visibility. - Expands Your Keyword Universe
Finally, every piece of evergreen content expands your keyword universe.
Each keyword acts like a back door into your website, giving people more ways to find you.
The more content you have that uses the right keywords, the more paths there are leading potential clients to your services.
12 Evergreen Content Ideas:
Feeling stuck or unsure where to start? Don’t worry- there are plenty of ways to create valuable, lasting content that will keep working for you. Here are some formats to consider when you need inspiration:
How-To Tutorials
What it is: Step-by-step guides that solve specific problems.
Examples:
Case Studies
What it is: Detailed stories that highlight how your services helped a client achieve their goals.
Example:Interviews with Aligned Colleagues
What it is: Conversations with other pros in your field that provide insights to your audience and expand your professional network.
Example:
Informational Articles
What it is: Deep dives into specific topics relevant to your field.
Examples:
Listicles (Top 10s, etc.)
What it is: Posts that break down important topics into easy-to-read lists
Examples:
FAQs
What it is: A list of common questions and their answers
Example:
Resource Guides
What it is: Curated lists of tools, websites, or books that your audience might find useful
Example:
The Stuff People Get Wrong: Myth-Busting Or Mistake-Correcting Content
What it is: Posts that tackle common misconceptions or mistakes
Example:
Beginner’s Guides
What it is: Introductory posts that break down complex topics in an easy-to-understand way
Examples:
Glossaries or Definitions
What it is: A glossary of important terms or definitions in your industry.
Example:
Podcast Show Notes
What it is: Summaries and key takeaways from your podcast episodes.
Examples:
YouTube Episode Pages
What it is: A dedicated page for each YouTube video, containing the embedded video, summarizing the key takeaways and linking to resources or next steps.
Example:
Successful Websites Invest In Evergreen Content
Creating evergreen content helps transform your website into a long-lasting resource that consistently attracts traffic, builds trust, and converts visitors into clients.
Successful websites don’t just dabble in evergreen content. They rely on it.
Take a look at the first page of search results, and you’ll see for yourself.
If you want to stand shoulder to shoulder with those top sites, the path forward is clear:
Start creating.
Ready to create evergreen content that works for your business?
Schedule a power hour today, and we’ll build a content plan that attracts leads, grows your authority, and boosts your website’s visibility in search results.
