Jump To:
Creating blog content as a solopreneur is no small task.
You’re balancing the need to produce original, connection-driven copy with the practical reality of having a to-do list longer than your workday.
While you know you should be writing for your blog, it feels about as realistic as finding a 25th hour in the day.
It’s tempting to either not produce content at all or let a tool like ChatGPT take over completely, churning out flat “good enough” posts while you focus on everything else.
The thing is, your blog isn’t just about delivering information. It’s literally about sharing you.
Your perspective.
Your voice.
Your stories.
Because YOU are what sets your content apart and keeps your audience coming back.
So, let’s find a better way.
I’ll show you how to use ChatGPT as an assistant to turn your ideas into well-written, relatable blog posts- quickly.
I’m talking about the kind of content that connects with readers, gets found on Google, and still sounds unmistakably like you.
Yes, it’s easy to create “good enough” content with AI.
But creating exceptional blogs that reflect your unique perspective and speak to your audience?
That’s a skill worth learning and honing.
Start with a Great Prompt
ChatGPT is only as good as the instructions (i.e. the prompt) you give it.
Your prompt as the strategy for your blog post.
It sets the tone, provides direction, and helps guide the output so it aligns with your vision.
Hopefully it makes sense that a generic or vague prompt leads to generic or irrelevant output, while a strong one can produce text that is much more personalized and relevant.
Here’s how I put together a strong prompt that sets ChatGPT up to deliver great results:
Step 1: Tell ChatGPT What You’re Creating
Begin by telling ChatGPT the exact type of content you want, like a blog post, outline, or draft. The more detail you provide, the better.
Step 2: Provide Context
This is the meat of your prompt. This is your opportunity to infuse your perspective, tune for your audience and steer the direction of the content.
- What you do: Share your role or expertise.
- Your audience: Who are they and what are they struggling with?
- Their pain points: Highlight the challenges you want to address.
- Your uncopyable perspective: What’s the angle or insight that only you can bring?
- Why you’re writing the post: What’s your goal for this piece? Why is it different from other content that’s already on the internet? What do you hope your reader gets from this?
- Steer the outline: Are there are there any stories or anecdotes you want want to be sure to include? Are there points you know you want to make? Be sure to specify these.
Step 3: Include Your SEO Keyword
If Search Engine Optimization (SEO) is part of your strategy (and it is, right?), let ChatGPT know your SEO keyword.
This helps shape the content in a way that feels natural to readers and is optimized for search engines.
Step 4: Describe Your Brand Voice, Style and Tone
Do you want the post to sound professional, casual, conversational, or something else?
Pro Tip: If you’ve uploaded a brand strategy document, this is a good place to upload that document and provide instructions referencing it. If you don’t haven’t created a brand strategy document, here’s a [link ] to a template which I’ve used in my own work (note, it’s an affiliate link).
Step 5: Clarify the Reader’s Next Step (Your Call to Action)
Don’t forget to include what you want readers to do after reading.
Should they sign up for your newsletter? Download a resource? Book a consultation?
A clear call to action keeps your content focused and intentional.
Example of a Great Prompt:
“Your Role: You’re job is to act like my blog copywriter and help me outline and draft a blog post.
The topic of the blog post is ‘5 Essential Steps to Writing a Speech That Captivates and Inspires.’
Quick Bio: I’m a speaking coach, and I help service-based professionals craft and deliver speeches that connect with their audience and leave a lasting impression.
Audience: My readers are usually professionals prepping for high-stakes presentations, keynote speakers, or entrepreneurs pitching big ideas. Most of them feel stuck when it comes to writing a speech, they don’t know where to start, they’re afraid they’ll bore their audience, and they struggle to balance being inspirational and practical.
Here’s my uncopyable perspective: I believe a great speech isn’t just about sharing facts; it’s about making an emotional connection with your audience, telling a story that draws them in, and leaving them with something to act on or remember.
Why I’m writing this post: I want this blog post to give them a simple, actionable framework they can follow, even if they don’t think of themselves as great writers.
The SEO keyphrase for this blog is ‘how to write a captivating speech,’ and it should be incorporated into the title, first paragraph and conclusion.
Brand Voice, Tone, Style: Keep the tone friendly and encouraging, like a pep talk that makes speechwriting feel fun and approachable. Use short paragraphs, no more than 2-3 sentences each. Vary sentence length.
Call to Action: At the end of the post, I’d love for readers to feel inspired to download my free speech outline template which will help them build on what they learned by reading this post.
Instructions: Start with an outline. Focus on clear, actionable steps that really speak to their challenges and incorporate my perspective. The Introduction should make my uncopyable perspective and my motivation for writing crystal clear.”
By starting with a clear, detailed prompt like this, you’re setting the stage for ChatGPT to deliver content that reflects your goals, connects with your audience, and supports your SEO strategy.
Pro Tip #1: Templatize your prompt.
Several sections of this prompt are reusable! Write your prompts in a Google doc so you don’t have to start from scratch each time.
AI can help you write faster.
SEO SIMPLIFIED HELPS YOU FIGURE OUT WHAT’S WORTH WRITING ABOUT IN THE FIRST PLACE.
Subscribe to get your FREE Copy of the SEO SIMPLIFIED keyword research workbook.
Collaborate with ChatGPT Through the Writing Process
Once you’ve nailed the prompt, it’s time to put ChatGPT to work. But the key is collaboration.
Treat ChatGPT as your assistant, not your replacement. This means being involved in the process, reviewing, refining, and guiding the output to match your vision.
1. Start with an outline
Before diving into a full draft, ask ChatGPT to create an outline for your blog.
An outline gives you the big picture, a clear structure to tweak and build on. Plus, it’s a lot easier to make changes at this stage than when you’re knee-deep in paragraphs.
2. Ask for feedback.
Once you have a draft outline, ask ChatGPT if there’s anything missing or if something could be expanded to make the piece more comprehensive. Be thorough, but don’t overcomplicate things. The goal is to stay focused and avoid overwhelming yourself (or your readers).
3. Draft section by section
Once the outline is set, tackle the blog piece by piece. Start with the introduction, then move to each section in order.
After ChatGPT drafts a section, review it and provide feedback.
Be specific:
Did it hit the right tone?
Are there words or phrases you don’t like?
Did it miss an important detail?
Pro Tip #2: Spend the most time nailing your introduction.
No matter how good your prompt is, you’ll want to tweak the language to sound even more like you.
Once you get the intro into shape, paste it back into chatGPT and tell it “Here’s the introduction I’m going with. Please make sure subsequent sections of this article match the style and tone that I’ve landed on here.”
Pro Tip #3: Save your work-in-progress in an external document.
When you’re happy with a section you’ve created with ChatGPT, copy and paste it into an external document and move on to the next. That way, if something happens to your chat, you haven’t lost your work.
ChatGPT isn’t great at putting all your sections back together into one coherent piece. If you ask it to do so, it will often truncate and summarize things.
It’s best to work section by section and combine them in an external doc.
4. Inject Your Perspective
This is where the magic happens.
No matter how good ChatGPT’s draft is, it’s your stories, insights, and personality that make the content feel real.
Add examples or anecdotes that only you can share.
If a section feels generic, rewrite it with more “you”.
5. Iterate as Needed
Don’t be afraid to go back and forth with ChatGPT until you’re satisfied. Have a conversation (no one’s looking!).
Refining the content through multiple iterations is part of the process.
Each round gets the post closer to something that feels truer to your voice and ready to publish.
Finalizing Your Blog
Once you’ve collaborated with ChatGPT to draft your post, it’s time to polish and prepare it for publication. This stage is about making sure your content is professional, optimized, and reflects your voice.
Write A Title That YOU Would Click On
Your blog title is your first impression. It needs to grab attention, set clear expectations, and (ideally) support your SEO.
If you’re stuck, ask ChatGPT for a list of ideas based on your focus keyword.. Use them as inspiration or tweak them until one feels just right.
Example prompt for titles:
“ChatGPT, suggest 10 blog titles for a post on ‘How to Write a Captivating Speech.’ Make sure they include the exact SEO keyphrase ‘how to write a captivating speech’ and feel engaging for professionals and entrepreneurs.”
Add Bespoke Visuals
A great blog isn’t just about the words. Include original photos, videos or infographics.
Create Internal Links
Don’t forget to create internal links (links to your other related posts) and to cite facts and bold claims (external links)!
Do a Pre-Publish Checklist
Before hitting publish, go through these key steps:
Edit for AI Tropes: Look out for overly formal or robotic patterns that can creep into AI-generated text. Be especially cautious of:
- Words and phrases like: elevate, empower, leverage, boost, synergy, streamline, actionable, boost, game-changer, ensure, delve, goldmine, treasure trove, authentic, craft, resonate, digital landscape, “In a world where”, fluff
- Overuse of em dashes (—, like a really long dash): If you don’t routinely punctuate with em dashes, break up overly long sentences with commas or periods instead.
- Repeated structures like: “It’s not about [X], it’s about [Y].” Rewrite these to sound more original.
Double-Check Your Perspective: Make sure your unique voice and expertise are clear throughout the post. Does it feel like something only you could write?
Format for Readability: Break up long paragraphs, add subheadings, and use white space to make the post easy to skim. The easier your post is to skim, the more likely people are to consume it.
Optimize for SEO: Ensure the SEO keyphrase and related terms are naturally incorporated into the title, headings, and body. Tick all your other routine SEO boxes like meta-data, image optimization, including author bios etc.
By taking the time for these finishing touches, you’ll transform a solid draft into a polished, professional blog that connects with your audience and performs well in Search.
Bonus Tip: Define Your Brand Voice with ChatGPT
Your brand voice is what makes your content unmistakably you. It’s the personality behind your words that attracts your audience. To ensure consistency in your blogs, emails, and other content, you can use ChatGPT to help define and refine your brand voice.
Here’s how:
Step 1. Submit a Sample of Your Writing
Take a piece of content you’ve written, maybe a blog post or an email that truly captures your style. Paste it into ChatGPT with a clear prompt asking for an analysis.
Example Prompt:
“ I need help defining my brand voice. Below is a piece of content that reflects my natural writing style.
Please analyze it and describe the tone and voice, explain how it connects with readers, and highlight any notable techniques I use (e.g., humor, analogies, storytelling, formatting).
Then, evaluate the mechanics of my writing style, including sentence structure and cadence, pacing, paragraph length, and formatting choices.
Finally, summarize your findings into a reusable brand voice profile. This should include my tone, personality traits, stylistic hallmarks, and how the writing should make readers feel.
Format the profile as a short paragraph I can easily paste into future ChatGPT prompts.
Here’s the content:”
Optional: Provide additional writing samples.
Example prompts:
“I’m submitting another piece of content that reflects my natural writing style. Please repeat the previous prompt.“
Once you’ve submitted as many samples as you’d like, here is your final prompt:
“Please analyze the content samples I’ve submitted.
Identify the common tone, voice, writing style, and techniques across all three.
Then, create a reusable brand voice profile that averages these patterns. The profile should summarize my tone, personality traits, stylistic hallmarks, and how the writing should make readers feel.
Format the final brand voice profile as a short paragraph I can easily paste into future ChatGPT prompts.”
Step 2: Review ChatGPT’s Analysis
Compare its description with how you perceive your own voice.
If needed, refine the profile by asking for adjustments until it feels spot-on.
Step 3: Create a Reusable Brand Voice Profile
Once you have a profile that fits, save it. Use this description in future ChatGPT prompts to ensure your content maintains a consistent voice. For example:
“My brand voice is confident, conversational, and strategic. I write like I’m speaking directly to a smart, curious peer who wants to understand what works without jargon or overexplaining. My tone is clear, supportive, and no-nonsense, often with a dry sense of humor or analogy to keep things engaging. I balance teaching and encouragement with actionable advice and formatting that respects the reader’s time. My writing uses short, varied paragraphs, well-structured lists, and “why this matters” context to make SEO (or any topic) feel accessible, doable, and worth the effort. It should feel like a savvy friend walking you through what works and why, with a little tough love, but always in your corner.”
Step 4: Refine Your Profile Over Time
As your brand evolves, revisit your voice profile. You might want to adjust for a slightly different tone if you’re reaching a new audience or introducing a new type of content.
This method makes it easy to maintain a consistent voice while saving time on future content creation.
ChatGPT Is a Tool, Your Perspective Is the Power
The real power of using ChatGPT to create seo-friendly blog posts isn’t solely in saving time.
It’s in helping you amplify your voice.
When used well, AI becomes a creative partner, helping you organize your thoughts, draft efficiently, and stay consistently productive without sacrificing the personal touch that makes your work yours.
ChatGPT is just the starting point.
Exceptional content happens when you show up to shape it. Layer in your stories, refine the tone, and infuse the insights that only you can provide.
That’s what turns a “good enough” post into a meaningful, memorable piece of content that connects with your audience and delivers real value.
So, take this process one step at a time. Build your prompts, collaborate through the drafts, and trust your perspective to do the heavy lifting.
Over time, you’ll hone this skill and find a rhythm that makes blogging feel less like a burden and more like an extension of your creativity.
Your ideas deserve to be shared. And with ChatGPT as your assistant, you can create blog posts more quickly and most importantly, unmistakably you.
Not sure what to write about in the first place? Grab a copy of SEO Simplified.
It’s my free, fill-in-the-blank workbook that helps you figure out what your ideal clients are actually searching for, so you’re not guessing, and you’re definitely not wasting time writing posts no one’s looking for.
AI can help you write faster.
SEO Simplified helps you figure out what’s worth writing in the first place.
👉 Get the workbook and start where strategy begins: with the right keywords.
