SEO For Service-Based Businesses
You're Too Good
To Be This Hard to Find
I help service-based business owners
claim the visibility their work deserves.
Your ideal clients are searching for you right now.
They’re typing questions into Google. They’re asking AI tools for recommendations. They’re looking for exactly what you offer.
But here’s what matters: when they search, do they find you? Or do they find someone else?
I’ll help you build the kind of strategic online presence that shows up when it counts, in the places your people are actually searching.
Book a chemistry call ASAP if…
✔ You do exceptional work but struggle to attract the clients who’d value it most
✔ Your website feels like a dead end instead of a client magnet
✔ You want search visibility that lasts longer than your latest Instagram post
READY TO GET FOUND ON GOOGLE?
Here’s how we make it happen:
intake + Goal Setting
You’ll fill out a comprehensive intake form where you’ll tell me all about who you are, how you help people, what you want to be known for. This is where I make sure I understand what you most want to get out of our time together.
WEBSITE REVIEW
This is where I retreat to my computer and dig deep into your website’s SEO and your online visibility. This, along with the contents of your intake, lays the foundation for your personalized SEO strategy.
PERSONALIZED STRATEGY
Based on the results from my audit, I’ll build you a personalized traffic-boosting strategy, presented to you in an easy-to-digest “to-do” list. You can tackle this yourself or I can assist you. You get to decide on your style of support.
Choose your style of support:
SEO Site review + Strategy cAll
This is for you if you have a team or you’re fairly “tech-y” and you enjoy managing your own website.
SEO Coaching
Over 6 months, I’ll teach you how to optimize and maintain your own website.
This is for you if you want to learn SEO but you want the accountability and support of me by your side.
Full-Service SEO
I’ll audit your website, optimize your on-site SEO and hand you a custom keyword strategy.
This is for you if you know you should “do your SEO” but you don’t want to do it yourself.
This isn't for people who want to learn how to perform better online.
It’s for experts who refuse to play that game.
Who want their work to speak for itself, and need search strategy that amplifies expertise over theatrics.
If that’s you, let’s talk about making your expertise more findable.
Working with Laura was so incredibly helpful, I wish I had done it much sooner for my business. She gave me super thorough recommendations on how to make my website better not only from an SEO perspective, but to really communicate more clearly with my audience and let my unique voice shine through.
She gave actionable steps and was super detail oriented. I learned basic things about websites that I had no idea about and I actually feel like it helped me get really clear about my business and how I communicate about what I do.
It’s impact will definitely reach far beyond just SEO improvement and I highly recommend her thoughtful services to all small business owners!
Hey, I'm Laura.
SEO Strategist For Service-Based Small Businesses
SEO is my love language.
But not that dusty, outdated SEO you might be dreading.
I help service providers turn their websites into client-generating assets through modern, strategic SEO: building genuine authority, earning trust across platforms, and showing up where your people are actually searching, whether that’s Google, AI search tools, or whatever emerges next year.
I bring a scientist’s brain to a marketer’s problem.
Evidence over hype. Strategy over trends. Sustainable growth over quick fixes.
Search Has Evolved
(And So Should Your Strategy)
People don’t just Google anymore.
They ask ChatGPT. They’re asking on Perplexity. They search in ways that prioritize authority and reputation over keywords alone.
My approach stays current with how people actually find answers today, which means building visibility that works across platforms, not just optimizing for one algorithim.
Browse The Expert's Edge
The SEO/GEO blog for service providers who do exceptional work
and want the visibility to match
SEO POwer hour
Need help but a full SEO audit and strategy session isn’t quite right? Want to hash out a quick content strategy? Want to know where to even start? Reserve and hour of my devoted attention and we’ll get your burning questions answered.
Not Techy? No problem.
SEO Simplified:
Master Keyword Research
The SEO Kickstart kit
Get Found Locally
A detailed, step-by-step guide to help you get your Google Business Profile up and optimized in no time.