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Cultivate Your SEO, Watch Your Business Bloom
Myth 1: SEO Requires Technical Expertise
Myth 2: SEO Results Are Immediate
Myth 3: SEO Is A One-Time Task
Okay, we’re going to revisit your garden.
You plant the seeds, tend to them, and watch them grow. And you could stop there. But if you really like home-grown veggies, you’ll probably take a few extra steps.
A garden requires a little TLC to really thrive.
Good SEO is like tending to a garden. You set up your initial optimization, but just like plants, your website needs attention and nurturing.
Google’s algorithm, like changing seasons, evolves and updates over time. These changes can affect how your pages rank.
Also, the search landscape itself changes. New content is constantly being created and searcher preferences shift.
It’s not a static environment.
But here’s the good news: maintaining SEO doesn’t have to be overwhelming. It’s about taking small, manageable steps and making regular tweaks along the way.
Start with the basics, like choosing good keywords and creating valuable content. These are like planting the seeds in your garden.
Then, keep an eye on your website to see how it performs and make adjustments accordingly. It’s like watering and tending to your growing plants.
You don’t have to do everything at once.
In fitness, in health- you know that long-lasting results come from consistent work, not a quick fix. The same applies to SEO.
Small, consistent effort over time ensures that your website remains relevant and competitive. Remove the weeds, nurture your garden- you’ll be cultivating a strong online presence.
Myth 4: I Don't Have Time For SEO
Reality: You don’t have time NOT to do SEO.
If you get stuck in the hamster-wheel of short term marketing tactics- social media and paid ads, you’re never going to have time to grow your business in new directions. Or take time off for vacations, your health, your family.
While there are a million SEO-tasks you could do- the reality is that you don’t have to do them all.
SEO works even if you’re doing doing every last thing, or if you’re not doing it perfectly.
Of course, the magnitude of your SEO results is proportional to the efforts you put in. But for a small service-based business, small efforts can yield meaningful returns.
And you can titrate your effort over time. Maybe right now you have time to optimize your homepage. Or write a blog post a month. But you can dial that effort up or down as you have capacity.
SEO takes time to mature. 3, 6, 12 months down the line, you’ll see an increase in your organic traffic comensurate with your efforts. If you don’t start now? You’ll be in the same place a year from now.
Now is the perfect time to get started.
The Take Away
I’m not here to tell you that SEO is a quick fix for your online visibility woes. I’m here to tell you that it’s something you’re very capable of working on. And that you should work on it.
What I hope you’ll take away is that:
1) You can work on your SEO with out a ton of technical know-how.
2) While SEO isn’t an overnight fix, and it’s not set-it-and-forget-it, it is the alternative to spending lots of time creating disposible content for paid ads and social media.
3) SEO works on a totally different timescale from social media and ads- that’s actually a cool thing! Just like you can plan your garden to have colorful blooms accross the seasons, you can use SEO to complement your shorter-term marketing tools to ensure that your business thrives in the long-term.
4) Carve out some time to work on your SEO today. It doesn’t have to be much. But each effort is a deposit in the bank, an investment in stocks- returns take time. But those returns are what will allow you to step off the social media hamster wheel.
Plant that first petunia.
If you’re wondering where to start when it comes to your SEO? Sign up for an SEO Power Hour– I help female health and wellness pros get their websites found on Google so they can break their reliance on social media. I can audit your website, give you a snapshot of your current SEO and online visibility, and set a strategy for you to boost your Google rankings.
