Search Ready Sessions | Season 1 Recap
Recorded Live November 5, 2026
Your next client might look for you on Google. Or YouTube. Or by asking an AI tool like Claude. Or heck, by texting a friend for a recommendation.
Wherever they start, you want to be what they find.
Over the last year, I’ve watched search change. People have more places to look, and each of those places keeps finding new ways to decide what’s most helpful.
But what strikes me most is what hasn’t changed. Being visible means people see you when you show up in front of them. Being discoverable means they can find you when they go looking, wherever they look.
Discoverability comes from foundations you build into your business, and those outlast any one platform’s tactics and whatever disrupts things next.
Search Ready Sessions is a free, live mini-summit hosted by Laura Jawad for expert service providers who want to be easier to find online, in search, in AI tools, and everywhere their clients look.
For this inaugural season of Search Ready Sessions, I invited five speakers to come at getting found from five different directions: messaging, PR, websites, YouTube and collaborations.
I built the day around three themes of being search ready:
Six experts on what makes you easier to find, in the places your clients are already looking.
Theme 1: Be Worth Finding
Message Strategist & Copywriter, The Write Difference
Jenn Prochaska is a brand message strategist and copywriter and founder of The Write Difference, where she helps women solopreneurs get clear messaging that gives every post, email and page direction.
Session: Getting Found Starts With Your Brand Message
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Jenn’s Top Tip
Before you do any other kind of marketing, including visibility efforts, make sure your foundational messaging is in place. This includes your Brand Voice, Positioning and Promise. If you don’t, all other efforts risk failing.
Jenn Prochaska
Message Strategist & Copywriter, The Write Difference
Takeaways From The Chat
Loved Jenn’s clarity and humility. And heart. Digging into the Why was extremely useful. Thanx
David
She explained the order of developing a brand message in a way that was not overwhelming and easy to understand.
Marjorie
Jenn’s process of keeping asking ourselves our why – why, why, why, and to have our ONE message, the ONE thing we are known for helped more than I could express. Thank you for all you offered.
Lupita
Theme 2: Get Ready to Be Found
Branding Strategist, Your Legacy Brand
Tiffany Neuman is a brand strategist and founder of Your Legacy Brand, where she helps driven entrepreneurs Make their Message a Movement™.
Session: A Website Worth Finding
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Connect with Tiffany:
Your Legacy Brand ↗LinkedIn ↗Make Your Message a Movement Podcast ↗
Tiffany’s Top Tip
The easiest and most impactful thing you can do right away is look at your homepage. People make decisions in about two seconds, so your hero needs to be bold, short, and speak to them immediately. Keep it clean and scannable, walk them through what you do and why it matters, and give them one call to action instead of sending them down rabbit holes.
Tiffany Neuman
Branding Strategist, Your Legacy Brand
Takeaways From The Chat
Loved that Tiffany said that we should build a website that shows who we will be rather than who we are. Her insights also solidified my priorities in terms of what to do next. For context, I recently narrowed my niche from generic long form content writing to B2B writing. I’m in the process of further refining my niche and my audience and Tiffany’s remarks are super helpful.
Nivedita
People trust brands that make them feel understood. Consistency in your brand. Your perspective makes you trust worthy. Not safe, not vanilla.
NAOMI
OOH, good: Build your brand and website for where you WANT TO BE, not where you are NOW.
Shelly
Theme 3: Get Found in More Places
YouTube Strategist, Wandermint Creative
Melissa Mitchell is a YouTube strategist and founder of Wandermint Creative, where she helps female business owners build authority-led YouTube channels that keep bringing in leads long after the video goes live.
Session: Videos That Get Found on YouTube
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Melissa’s Top Tip
Small channels have a real shot on YouTube right now, so you DO NOT need 10K subscribers for it to bring revenue into your business. AI tools like Google’s AI Overviews pull YouTube transcripts straight into their answers, and in one study about four in ten of the videos they cited had under 1,000 views. Write down 20 questions your clients ask right before they buy, turn four of them into videos this month, and give it six months before you judge it.
Melissa Mitchell
YouTube Strategist, Wandermint Creative
Takeaways From The Chat
Melissa’s low-hanging fruit of using the FAQs to get started was really helpful
Jeff
I also love the idea of having PPE against AI!
Liz
The one thing that AI can’t fake well is video. Verifiably human.
Shelly
Theme 3: Get Found in More Places
Marketing Consultant, The Quiet Collective
Casey Lightbody is a marketing consultant at The Quiet Collective who helps experienced women coaches, consultants and service providers grow without living on social media.
Session: Collabs That Keep Getting You Found
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Casey’s Top Tip
Honestly, pull out your phone. Write a list of five people already in your world who serve complementary, non-competitive audiences: who helps your clients before they need you, and who do they need after? Build those little threads of connection, then just reach out: “I love what you’re doing, I can see a way we could collaborate, and this is what I have to offer.” It really is that easy.
Casey Lightbody
Marketing Consultant, The Quiet Collective
Takeaways From The Chat
I’m an empath, highly sensitive introvert like Casey and I don’t love social media or SEO, important as they can be. I love that her business flourishes with other techniques, and I resonate with that. I love speaking and doing events. While I’ll do some things on the backend, it gives me hope and joy to continue the approach I’m currently pursuing. It may not be overnight, but I know it’s possible!
Stephanie
Thank you Casey Lightbody for your segment. It gave me insight into how can I approach marketing better.
Lupita
Love the reminder of giving yourself permission to make your business work for who you are as a person.
Katie
Theme 3: Get Found in More Places
Fractional CMO & Marketing Strategist, Emily Reagan PR & Marketing
Emily Reagan is a fractional CMO and marketing strategist and founder of The Digital Marketer’s Workgroup, where she helps specialists sharpen their positioning and become the name that gets referred.
Session: Get Featured, Get Found
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Connect with Emily:
Emily Reagan PR & Marketing ↗LinkedIn ↗The Marketing Freelancer Podcast ↗
Emily’s Top Tip
Start with the right fit. Before you pitch anyone, ask where your audience actually is: what are they reading, what are they listening to? Don’t spray pitches at every show you can find, because it feels like a one-night stand and hosts can tell. Pick the shows whose listeners are your future buyers; that’s the lowest hanging fruit, and your topics will clearly align.
Emily Reagan
Fractional CMO & Marketing Strategist, Emily Reagan PR & Marketing
Takeaways From The Chat
Emily was so helpful in telling us just to be ourselves in our pitches. The days of templates are (thankfully) over!
Jenn
So genius, Emily! I think the call out to just be a human and less formal is so important. When I go to pitch something like this my instinct is to button up which isn’t my actual style so it’s a good reminder to just be yourself!
Hamilton
Emily’s pitch template is gold.
Shelly
Theme 3: Get Found in More Places
SEO Strategist & Host, Laura Jawad Marketing
Laura Jawad is an SEO strategist and founder of Laura Jawad Marketing, where she helps service providers and service-based businesses get found in Google and AI search.
Session: Be Discoverable, Get Found Everywhere | Interviewed by Emily Reagan
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Laura’s Top Tip
Turn your collection of content into a discoverability engine. Every blog post, podcast, LinkedIn post, and YouTube video should make your next piece of content easier to find. Create links between content, between platforms. You don’t need to go back and re-engineer everything today; As you create new content moving forward just ask, “How will this making my next piece of content easier to discover?”
Laura Jawad
SEO Strategist & Host, Laura Jawad Marketing
Takeaways From The Chat
Thank you for validating that our websites are the fundamental and primary thing that needs to be foundational in this day and age. I cannot tell you how many coaching programs I’ve been on that say that that’s the least thing that we should be worrying about, and it should be in-person conversations. But those in-person conversations cannot happen unless we’re discoverable. I appreciate you. Everything you put out will come back to you.
Lupita
Love your point of Creating our own discoverability engine with links to our next piece of content.
Jeff
Evidence trail = so smart
Emily
I went into Search Ready Sessions wondering where five very different conversations would overlap. Messaging, PR, websites, YouTube and collaborations don’t look like they have much in common.
But by the end of the afternoon, the same five ideas kept coming up, from the speakers and from all of you in the chat.
Your website, your LinkedIn, your podcast bio, your YouTube channel. Same message, same thing you want to be known for. “Consistency” came up in the chat over and over.
When people keep hearing you talk about the same kind of work, they connect your name to it. So when a friend asks, “Do you know anyone who can help with this?” they think of you.
AI tools work the same way. When your website says you specialize in something and your interviews and guest articles back it up, they’re more likely to recommend you.
The question you answer every week on client calls is the same one someone is typing into Google or ChatGPT right now.
Ask new leads what they searched for before they found you. Save the emails where clients describe their problem in their own words. Then answer those questions on your site, in a video, or on a podcast.
Show up on video as yourself. Hold the opinion you’d defend over dinner with friends. Write a pitch that sounds like you talking.
Your experience changes how you answer a question. You know where people get stuck, which advice falls short, and what finally makes it click. AI can’t fake that part, so put more of it in your marketing, not less.
When someone hears your name on a podcast, they go to your website to check you out. When someone asks ChatGPT who to hire, ChatGPT reads websites too.
AI tools also look at what other sites say about you (more on that next). But your website is the one source you fully control. It’s where you say, in your own words, who you help and what you’re known for.
Every podcast you’ve guested on, every article you’ve written for someone else, every interview is proof you know your stuff. And a searchable episode or recap page can reach someone months later, right when the topic matters to them.
Pull it all together on your own site. A press page that lists each show and date is a great place to start. Then link your pieces to each other, so whoever finds one can find the next.
I asked the speakers for their favorite takeaway from the day. Here’s what they said.
Melissa’s Favorite Takeaway
“My favorite takeaway came from Emily Reagan. She said your marketing assets are your proof that you can do what you say, and then the internet confirms it through the media, AI and your peers. That’s exactly how I think about YouTube. Every video you publish is an asset that keeps working for years, showing up when your buyer searches YouTube or Google or asks an AI tool for a recommendation. I still get clients from videos I made three years ago. The more of those assets you build, the easier you are to find and the faster people trust you, and that’s what keeps your visibility growing long after you hit publish.”
Melissa Mitchell, YouTube Strategist, Wandermint Creative
Jenn’s Favorite Takeaway
“I love that visibility doesn’t have to rely on being well known. There are ways to leverage every effort you make!”
Jenn Prochaska, Message Strategist & Copywriter, The Write Difference
Every conversation came back to the same truth:
You have a lot more control over whether people can find you than it might feel like.
What’s Next?
Free Masterclass | Thursday, December 3 | 12 to 1 PM Pacific
You’ll leave with a practical framework for improving your visibility in Google and AI search.
Search Ready Sessions
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December 3 | 12 pm PST
Replay available