The SEARCH READY SEO MENTORSHIP
Done-With-You SEO For Experts Who Deserve to Be Found First
In 12 weeks, your website will be findable, credible, and ready to bring in new clients.
You're good at what you do.
Genuinely good.
And you’re not new to business. So you feel like more people should have found you by now.
Yet, when someone searches for what you offer, you don’t show up on Google or AI.
Meanwhile, someone with half your experience is showing up on page one, getting picked first, and building a reputation that should be yours.
It’s not because they’re better. It’s because they’re findable.
There’s a reason you’re reading this sales page right now.
01
You've been meaning to deal with your SEO for years, but it never happens.
Every time you try, it feels overwhelming, expensive, or like a full-time job on top of the full-time job you already have. So it stays on the list.
02
You've tried some SEO, but you're still essentially invisible In Search.
DIY, an agency, a course you never finished. Whatever you tried, the result is the same: clients who need exactly what you offer can’t find you.
03
Your referral network has been good to you. But you're starting to feel the ceiling.
You’re not in control of when the next client comes in, and that instability is exhausting. You deserve a business that isn’t entirely dependent on who you happen to know.
04
You built your business on social media.
If you’re nodding and thinking, “Yup!” to any of those 👆, I created the Search Ready SEO Mentorship for you.
Here’s what my clients have experienced while working with me:
I'VE BEEN WORKING WITH LAURA FOR A FEW MONTHS NOW AND HAVE SEEN A VAST DIFFERENCE IN MY BUSINESS EXPOSURE ONLINE
SHE’S TAUGHT ME SO MUCH ABOUT HOW TO REALLY GET MY COMPANY OUT AND IN FRONT OF THE PEOPLE WHO SHOULD BE AWARE OF WHAT I DO. IF IT WEREN’T FOR HER, I WOULDN’T HAVE THE CLIENTELE THAT I HAVE NOW. MY BUSINESS IS SMALL BUT GROWING AND I CANNOT THANK HER ENOUGH FOR HELPING ME BRING MY VISION TO LIFE!
—Rori Zura
With Search Ready, getting found is as simple as F-O-U-N-D
With Search Ready, getting found is as simple as
F-O-U-N-D
As your SEO Mentor, I’ll walk you through the FOUND Framework on your website so that you start getting your first visitors (and clients!) simply for what already exists online.
F | Focus Get clear on who you are, what you want to be known for, and how your ideal clients actually search for what you do. Everything else is built on this.
O | Optimize Make your website readable to search engines. We tackle metadata, page structure, indexing, speed, and images. The technical stuff, made approachable.
U | Unleash Your Expertise Write content that attracts the right people and proves you know your stuff. You’ll leave with one to three published blog posts targeting the topics your clients are actually searching for.
N | Nurture Your Reputation Build a presence beyond your own website: guest content, podcasts, social platforms and relationships that make you credible and citable across the web.
D | Dial In a System Build a simple weekly SEO routine you can actually stick to, so the momentum you build in 12 weeks doesn’t stop when the program ends.
HOW IT WORKS
Search Ready is a 12-week mentorship, running 5/4 through 7/31, built around one idea:
Implementation beats information every time.
01. Make improvements right away
Lessons, resources, and action items are delivered week-by-week. We’ll be taking real action starting in Week One.
02. IMPLEMENT WITH ME BY YOUR SIDE
Ask questions in live weekly office hours, and have access to the Slack community in-between.
03. Leave with a Search-Ready website
By the end of July, your site will be fully SEO optimized. Watch your views, rankings, and engagement grow in the months ahead!
Introducing
Search Ready:
Done-With-You SEO For Experts Who Deserve to Be Found First
Search Ready is a 12-week done-with-you SEO mentorship where established service providers do the work to make their website findable, credible, and ready to bring in clients, with guidance and support every step of the way.
SEARCH READY IS PERFECT FOR YOU IF YOU'RE:
01. AN ESTABLISHED SERVICE PROVIDER
02. AN IN-PERSON PROVIDER
like a therapist, chiropractor, doula, or specialist who wants to show up when local clients are searching for exactly what you offer.
03. AN ONLINE SERVICE PROVIDER
Why Search Ready Works for Service Providers Who've Tried Everything Else
01
You’ll get clear on your expert identity No more vague “I help people with X.” You’ll know exactly what you want to be known for, and so will Google.
02
You’ll optimize your five most important pages Metadata, structure, copy. Done. Not on your to-do list anymore.
03
You’ll publish content that works while you’re not One to three blog posts written, optimized, and live before the program ends.
04
You’ll build a presence beyond your own website Directories, citations, guest content. The off-page signals that tell search engines (and AI) you’re the real deal.
05
You’ll have a system for what comes next A simple weekly SEO routine so the work you did in 12 weeks keeps compounding instead of collecting dust.
The Search Ready Curriculum
Search Ready is built around the FOUND Framework. Every module is designed to get something done, not just teach you something.
Module 1: Rethinking SEO In 2026
Module 1
Rethinking SEO in 2026
Get a clear picture of how SEO works today and see exactly where you stand.
Google isn’t the only game in town anymore, and that’s actually good news.
- Learn how search and AI discovery work together and why showing up online is now a trust signal
- Meet the FOUND Framework that guides every decision in the program
- Walk away with your SEO Report Card so you have a clear starting point before you change a thing
Module 2: Find Your Focus
Module 2
Find Your Focus
- Close the language gap between expert and client so you stop using words your audience would never search for
- Define your expert identity and lock in your content pillars
- Build a focus filter that makes every other decision in this program faster and easier
Module 3: Keywords That Connect
Module 3
Keywords That Connect
- Learn a simple method for finding keywords at every stage of the buying journey
- Run hands-on keyword research using Keywords Everywhere, Google, and Ubersuggest so you leave with an actual keyword list
- Organize everything into a keyword tracker you'll use for the rest of the program
Module 4: Metadata Magic
Module 4
Meta Data Magic
- Learn what makes a title tag and meta description earn the click
- Nail your homepage headline with real examples of what works and what doesn't
- Rewrite the metadata for your five most important pages before this module is done
Module 5: Your On-Page Audit
Module 5
Your On-Page Audit
- Audit your homepage for clarity so it answers who you are, what you do, and why someone should care
- Evaluate your navigation, mobile experience, and calls to action
- Spot and remove the UX friction that's costing you leads
Module 6: Technical SEO Simplified
Module 6
Technical SEO Simplified
- Sort out what's in your control versus what to delegate so you stop worrying about the stuff that isn't your job
- Set up the minimum viable tech basics covering sitemaps and indexing
- Optimize your images step by step, one of the highest-impact, lowest-effort wins in SEO
Module 7: Content That Converts
Module 7
Content That Converts
- Learn how to structure content that builds trust and drives action
- Follow a repeatable system so every post you publish has a purpose
- Repurpose across LinkedIn, your newsletter, and podcasts so one piece of content works across every channel
Module 8: Your Search-Ready Reputation
Module 8
Your Search-Ready Reputation
- Take control of your full Page 1 results including directories, Google Business Profile, press, and podcasts
- Build credibility beyond your website in the places that matter most to search engines and potential clients
- Use relational link building to turn colleagues into collaborators instead of cold-pitching strangers
Module 9: How to Know If It's Working
Module 9
How To Know If It's Working
- Identify the metrics that actually matter so you stop chasing vanity numbers
- Navigate Search Console and Analytics with confidence
- Record your baseline so you have something real to measure against
Module 10: Your Marketing System
Module 10
Your Marketing System
- See how discoverability, credibility, and conversion work as one system
- Build your 90-day SEO Action Plan so you leave with a concrete roadmap
- Learn how to adapt your approach as search continues to evolve
Twelve weeks from now, your website could be doing the work. Let's get started.
Doors close May 1.
Here's What's Inside
Search Ready will run from May 4-July 31.
PLUS, these bonuses:
- Bonus 1: The New Rules Of Getting Found Online (And How To Play The Game)
- Bonus 2: Get Found Locally
- Bonus 3: Guest Expert Series
- Bonus 4: Laura's Personal AI Toolkit
- 10 modules + 2 implementation weeks Lessons are prerecorded so you can work through them on your own schedule. Each week you'll watch the lesson, complete your homework using the provided tools and templates, and bring that work to the live Q&A.
- Weekly live Q&As This is where we work through your questions, review your homework, and make sure nothing is getting in your way. Every session is recorded if you can't make it live.
- A Slack community For the questions that come up between Q&As, the wins worth sharing, and the moments when you just need a quick answer to keep going.
- The Get Found Faster Resource Vault Tools, templates and swipes to help you get your SEO done faster and with less friction.
- One-on-One Strategy Call A 30 minute call with Laura to dial in your strategy, get eyes on your work or hammer out anything that’s feeling tough
Choose A payment plan
Best Value (Save $244)
One-time payment of
$1997
- The Search Ready SEO Mentorship
- Lifetime Access
- BONUS: The New Rules Of Getting Found Online Workshop
- BONUS: Get Found Locally (Local SEO) Workshop
- BONUS: Guest Speaker Series
- BONUS: Access to Laura's Personal AI Toolkit
- PAY IN FULL BONUS: Bonus 1:1 Strategy Call With Laura
- PAY IN FULL + SAVE $244
Most Flexible
3 monthly payments of
$747
- The Search Ready SEO Mentorship
- Lifetime Access
- BONUS: The New Rules Of Getting Found Online Workshop
- BONUS: Get Found Locally (Local SEO) Workshop
- BONUS: Guest Speaker Series
- BONUS: Access to Laura's Personal AI Toolkit
- Payment plan does NOT include Pay In Full Bonuses
You're joining the first cohort.
That comes with perks.
01
You’ll pay the lowest price this program will ever be offered and get the most direct access to me.
02
03
Meet your mentor
Hi, I'm Laura.
I’m a PhD-trained scientist turned entrepreneur, and I came to this work the same way you might be coming to it now: I needed clients.
I built two booked-out businesses from scratch using SEO: no ads, no agency, no referral network. Just websites that worked. And then, because I really, sincerely enjoy the work that makes mostly other people curl up, I started helping other service providers do the same thing.
After working 1:1 with more than 50 clients, I keep seeing the same patterns: messaging that doesn’t match how clients search, missing metadata, content that isn’t doing any work. Eighty percent of what needs fixing is the same every time. I don’t need to see your website to know you probably need these things too.
Search Ready exists to give you that same support, built around the fixes that matter most.
Students tell me I make SEO feel simple. That’s exactly what I’m going to do for you.
Ready to stop being the internet's best-kept secret?
Doors close May 1.
Don't just take my word for it.
Laura is an exceptional SEO instructor, she’s able to break down complex topics so everyone can understand and apply the information to their unique business needs.
—Laurie-Ann Murabito
Bonuses (Value $788)
Enroll today and you’ll also get these EXTRA BONUSES (for FREE)!
$197 Value
Bonus 1: The New Rules Of Getting Found Online (And How To Play The Game)
AI is changing how people search and how results are delivered. This pre-recorded bonus workshop makes sure you understand what that means for your business and what to do about it.
$97 Value
Bonus 2: Get Found Locally
If your clients are local, this is non-negotiable. This bonus LIVE workshop walks you through setting up and optimizing your Google Business Profile and covers the local SEO basics that help you show up when someone nearby searches for exactly what you do.
$297 Value
Bonus 3: Guest Expert Series
I’m bringing in experts who go deep on SEO Blogging, Podcast Pitching and Guesting, LinkedIn, Brand Voice and Voice of Customer Audience Research. The things that give your website an extra edge and that go beyond what I can cover alone.
These are not filler sessions. Every guest was chosen because their expertise directly supports your results and I could not be more excited that they all said YES.
$197 Value
Bonus 4: Laura's Personal AI Toolkit
Unlimited access to the resource vault
Weekly live Office Hours
accountability to Make Sure Your Work Gets Done
Extra Support
01
Weekly Office Hours
02
Private Slack Group
03
Resources Galore
Client name here
Client name here
Client name here
Client name here
How it works
What Happens After You Purchase
01. Enroll in the Course Now
Pay in full or split the payment. From there, I’ll take care of you!
02. Check Your Email Inbox
I’ll send you a welcome email and instructions on how to access your Search Ready Mentorship Hub. I’ll also ask you to fill out an intake form so I can get to know you and your goals.
03. The Cohort Kicks off May 4th
We’ll work together for twelve weeks. Each week, you’ll watch a lesson, take an action and join the cohort for office hours. We wrap up the week of July 31.
Who is this for
This program works because it's not for everyone.
This is RIGHT for you if:
- You have a website
- You've validated your offers and you know what you're selling
- You're confident in your area of expertise
- You understand that SEO is a long-term investment and the payoff comes over months, not days or weeks
- You're willing to create content, build your presence, and put yourself out there
- You understand that SEO is a long-term investment and the payoff comes over months, not days or weeks
This is NOT for you if:
- You don't have a website yet.
- You're not interested in creating blog content
- You don't want to expand your online presence beyond your website
- You're looking for quick wins
- A group setting isn't your thing
Let's be straight with each other.
No one can promise SEO results in 3 months.
That’s not how it works, and if that’s what someone is promising you, they’re blowing smoke.
Most people start seeing meaningful results between 6 and 12 months after doing this work.
How quickly depends on how competitive your niche is, where your website and online reputation stand when you start, and how much you decide to put in.
What you get out is proportional to what you put in.
What I can promise is this: you will not leave this program with a half-finished course and a long list of things you meant to do.
Search Ready is built around implementation.
We’re doing the work as we go, together. Not watch it now, pretend you’ll do it later.
By the end of 12 weeks, you’ll have had real support, you’ll have done the work, and you’ll have a website that is genuinely set up to get found.
One you’re proud to send prospective clients to.
But here's the thing: SEO is a long-term investment.
EVERY DAY YOU WAIT TO START IS A DAY YOU'RE PUSHING YOUR RESULTS FURTHER OUT.
Where do you want to be in a year? If the answer involves clients finding you on their own, start building that now.
Frequently Asked Questions
The Mentorship runs from May 4-July 31. You will retain access to the mentorship hub for the lifetime of the program.
You’ll have access to Search Ready for as long as the program exists. If I ever retire it, I’ll give you at least a month’s notice so you have time to download your materials. In practice, that means you can revisit the content, tools, and templates long after the 12 weeks are up.
This is a beta program, which means I’m committing to overdeliver and you’re committing to show up and give me feedback. That exchange only works if we’re both all in. For that reason, no refunds are offered for Search Ready. If you have any questions about whether this is the right fit, reach out before you enroll, by email, Voxer (@laurajawad), or a quick call. I’d love to talk it through.
Nope- I’ll always offer freemium tools for you to use. The only tool I strongly recommend you purchase is Keywords Everywhere, which will run you about $7 month. But if you’re not into it, you can still get by with the free tools.
Yes. Search Ready is built around optimizing and expanding the website you already have. If you don’t have a website yet, this isn’t the right fit yet. I invite you to apply to the next cohort once you have built your website and we have something to optimize.
Honestly, it’s hard to get found with a one-page website. The foundational work still applies, but you’ll also need to be working toward a basic multi-page site with a blog. If that’s already on your radar and you’re moving in that direction, this could be a great fit. If you’re committed to keeping things at one page, it probably isn’t. Reach out before enrolling and we can talk through whether it makes sense.
Content is a core part of the program, and yes, you’ll write at least one blog post during Search Ready. If the idea of blogging makes you want to close this tab, this probably isn’t the right program for you. If you’re open to it but nervous about it, you’re in exactly the right place. We’ll do it together.
Yes. The same signals that make you findable in Google are the foundation for showing up in AI-generated answers: clear expertise, consistent and credible content, a strong online presence beyond your own website. We build all of that in Search Ready.
There’s also a dedicated bonus: The New Rules Of Getting Found Online (and How To Play The Game) that goes deeper on how AI search works specifically and what you can do to improve your visibility in AI-generated results.
But the foundation comes first, and that’s what the program is built around.
Every Q&A is recorded and you’ll have access to the replay. Life happens. The program is designed so you can stay on track even if you can’t show up live every week.
Plan for about 2-4 hours per week: 1 hour (or less) for the lessons and 1-3 hours for implementation (depending on the task of the week). Some weeks will be lighter, some heavier. The two implementation weeks exist specifically to give you breathing room to catch up and get things done.
Yes. This program is built for service providers who manage their own website, not developers. If you can log into your website and write a blog post, you have everything you need. The technical stuff is broken down step by step, and you’ll have support if you get stuck.
It is an investment.
And so is every month that goes by with a website that isn’t working for you.
Search Ready is priced to be accessible, especially at the beta rate, because I want the people who need this to be able to do it.
If you have questions about whether it’s the right fit, please send me an email or book a call with me and we can sort those out.
AI can help with parts of it, and we use it in this program. But AI can’t define your expert identity, build your online reputation, or make strategic decisions about what your business needs to be known for. It’s a tool, not a strategy. We’ll use it where it genuinely helps and skip it where it doesn’t.
SEO isn’t dead. The way people search has evolved, and some tactics that worked five years ago don’t anymore. But the fundamentals, showing up when someone searches for what you do, being credible and findable across the web, matter more than ever. AI search hasn’t replaced that. It’s added a new layer on top of it.
ONE LAST THING
You’ve been meaning to do this for a while. Maybe a long while.
And every time it didn’t happen, it wasn’t because you didn’t care. It was because you didn’t have the right support, the right structure, or the right moment.
This is the moment.
Search Ready exists because I believe that the people who are genuinely good at what they do deserve to be found.
Not just by the clients who happen to know them, but by the ones who are out there right now, searching for exactly what they offer, and finding someone else instead.
That someone else doesn’t have to be the answer.
In 12 weeks, we’re going to build you a website that works. We’re going to do it together, step by step, and you’re going to cross the finish line with something real to show for it.
I’m glad you made it to the bottom of this page. That tells me you’re serious.
Hit the pink button and let’s make this official.
—See you in the search results
Still Have Questions?
You’re thorough, and I love that. Here are two ways to ask your questions:
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