If you’ve watched people with half your expertise and twice your Instagram presence book out while you’re working twice as hard for half the clients, you already know the problem.
Being excellent at your work doesn’t automatically make you discoverable. And the people showing up first aren’t always the best – they’re just the most visible.
You deserve better than that. Let’s make it happen.
I help expert service providers and small business owners get found through search, in all the places they’re searching.
That means showing up when someone types your solution into Google. But it also means being discoverable through AI tools like ChatGPT and Perplexity, because that’s increasingly how people find answers now.
My approach to SEO is grounded in how real people actually search and make decisions. I also stay obsessively current with what actually works today, which increasingly places emphasis on brand reputation and authority, not just keywords, content and technical tweaks.
Instead of asking you to play the performance game, I focus on how to leverage your strengths to make you discoverable.
Your website becomes your strongest asset. A platform that reflects your expertise, builds trust, and aligns with the work you want to be known for.
And most importantly, it shows up in search when people are actively looking for the solutions you offer.
My approach is grounded in the same process I used to build my own businesses: testing what Google rewards, what it ignores, and what actually leads to clients.
Just because you’re really good at what you do, doesn’t mean that Google knows it.
Building expertise and building search visibility are two totally different skill sets.
Schedule a Chemistry Call and let’s discuss how we can get your website to show up in your client’s search results.
Who am I to do this thing?
I’m a Ph.D.-trained scientist-turned-entreprenuer who has built two booked-out practices using the art of SEO.
I filled my doula roster in a saturated local market. And I filled my personal training practice in the crowded online space.
Local and online, I’ve used SEO as my billboard.
I’m a professional problem solver and a life-long learner.
I’ve taken courses, of course. But my expertise has been forged in the real world of online business.
If you want an SEO strategist who has first-hand experience building a business using these tools, I’m your girl.
With SEO, the variables for success are in your hands. Not Zuck’s. I help women (and non-binary or transgender people) break free from the reigns of Meta.
Everyone, regardless of means, should have access to high-quality, evidence-based, up-to-date information. Not just the information crudely pumped out by corporate websites seeking clicks for ad dollars. I help folks who are working at the cutting edge of their clients’ pain points get their solutions and offers to the top of Google search results so more people have access to better information.
I support businesses that promote the health and wellness of people of ALL colors, ALL sizes, ALL sexual orientations and ALL gender identities. I don’t tolerate or work with content or brands that degrade or devalue any group of people. I’m cool with your narrow niche, as long as your brand advocates for diversity and inclusion.
I’m a forever student (and hopefully so are you!). I hold myself to high standards and challenge myself to stay current in a constantly evolving tech-landscape. Through continuing education, practical experience and gracious consideration of constructive feedback I’m always learning and growing.
Climate change is being driven by humans. Vaccines are effective against Covid-19. Abortion is healthcare.
This is for you if you have a team or you’re fairly “tech-y” and you enjoy managing your own website.
This is for you if you want to learn SEO but you want the accountability and support of me by your side.
This is for you if you know you should “do your SEO” but you don’t want to do it yourself.
Schedule a Chemistry Call and let’s discuss how we can get your website to show up in your client’s search results.
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