SEO Site Review & Strategy Package

1) You book your review and provide initial details about your website and goals.

2) I conduct a comprehensive audit of your site and online presence.

3) We meet for a live strategy session to go over findings and recommendations.

4) You implement changes with my follow-up support to guide you.

I review how your site is built, how it communicates, and how it shows up in the wider search ecosystem. Together, these elements determine how effective your website optimization really is, from visibility to conversions.

Website:

• Technical SEO: Mobile optimization, page speed, crawlability, indexation, schema, SEO titles, and meta descriptions. This is about whether search engines can access, understand, and trust your site.
• On-Page SEO: Header structure, image optimization, above-the-fold messaging, calls to action, internal linking, and keyword usage. This shows whether your pages are clear, focused, and aligned with how people actually search.
• Keywords and Content: Priority keyword selection, search intent alignment, and a snapshot of current search engine rankings. I look for gaps between what you offer, what you’re publishing, and what your ideal clients are searching for.
• Navigation and User Experience: How easy it is for visitors (and search engines) to move through your site, understand your services, and take the next step.

Online presence: Branded search visibility, backlink profile, domain-level credibility signals, and Google Business Profile performance (if applicable).

The competition: How competitors are positioning themselves in search, where they’re earning visibility, and where clear opportunities exist for you to stand out.

Yes, but at a high level and with a very specific purpose.

I perform high-level keyword research for your core navigation and priority pages to make sure each page is optimized around the right focus keyword. This ensures your main pages align with real search behavior and clear search intent before any on-page or technical recommendations are made.

This service does not include an extensive keyword research document, broad content ideation, or multiple rounds of keyword revisions. The goal here is accuracy and direction, not volume.

If you’re looking for deep keyword research, content planning, or iterative keyword refinement, that’s best handled through an ongoing SEO engagement or a dedicated keyword research project.

Yes. This review supports Generative Engine Optimization (GEO) by strengthening the foundations answer engines rely on.

To get cited in answer engines, you need a strong base of traditional SEO. I review whether your site has the technical and structural foundation generative engines depend on, including keyword alignment, crawlability, page speed, internal linking, and structured data. Without these basics, your content is difficult for any system, traditional search engines (Google), AI Overviews or AI-answer engines, to reliably access and interpret.

Beyond that, I assess how your content is structured for extractability, which is a core GEO principle. This includes clear page focus, logical headings, concise sections, and formats like FAQs that make it easier for AI systems to pull accurate answers.

I also evaluate brand and credibility signals, such as branded search presence, mentions, and overall consistency, because generative engines favor sources that appear established, trustworthy, and recognizable.

This review won’t optimize you for one specific AI tool. Instead, it helps ensure your website is built in a way that supports GEO and modern search visibility, including answer engines like ChatGPT and Perplexity.

Free SEO audits are automated and spit out a generic report that tells you what’s wrong with your website but not how to fix it. They focus on surface-level technical issues and often leave you more overwhelmed than when you started.

With my SEO Site Review and Strategy Package, you get an SEO expert (that’s me!) diving deep into your website. And I don’t just look at numbers.

I look at your website like a potential client would.

Does your website attract the right people? Does it guide them to take action?

I combine that searcher perspective with an SEO lens to make sure your site is optimized to get found and convert.

You’ll get recommendations tailored to your goals, your audience, and your small business resources.

You’ll also have a live strategy session with me to go through your results, a clear action plan, and a week of follow-up support so you can implement changes with confidence.

It’s designed to help you make the most of your website without getting stuck in the weeds.

Before we begin, I ask you to fill out a comprehensive intake questionnaire where I’ll ask you about your business mission and offers, your clients or customers, your primary competitors plus a few other odds and ends.

If you have Google Analytics and Google Search Console set up, I ask for access to those accounts as well.

In most cases, I won’t need login access to your website.

This is one of those super fun “it depends” answers. The time you’ll need to implement will depend on how many opportunities I find for you, how quickly you work through technical-ish tasks and your level of commitment to completing your SEO tasks quickly.

In general, quick win tasks like updating page titles or meta-descriptions will take a few short hours. Longer tasks like creating long-form content will take, well… longer.

Yes! Check out my SEO Success Stories and you’ll pick up on a repeating refrain of “Laura made SEO simple for me!!”. I’m good at simplifying SEO and I’ve seen my clients have very good success taking care of their own SEO tasks.

If you do run into a glitch? Or you need additional support? I’m here for you!

Yes, implementation support is available, but it’s a separate decision.

Some clients take the strategy and implement it themselves. Others decide they’d rather hand it off once they see the scope and priorities laid out clearly.

If you’d like help implementing your strategy, we can talk about options after your review, including full-service SEO or targeted implementation support. There’s no obligation to move forward—it’s simply an option if and when it makes sense for you.