Laura Jawad, Phd, CPT

How Google Works: Learn Search Basics To Build A Smarter SEO Strategy

Learn how Google works to crawl, index, and rank websites, so you can understand the ‘why’ behind your SEO strategy and create a site that gets found.

Six Ridiculously Simple Ways to AI-Proof Your SEO Strategy

Worried about how AI is changing search? Discover six ridiculously simple ways to AI-proof your SEO strategy by doing great work, leaning into your unique perspective, and showing up consistently. Jump To: AI is everywhere. And of course, it’s reshaping how we create, consume, and search for information. Tools like ChatGPT, SearchGPT, and Gemini are […]

7 Time-Saving SEO Tips For Busy Small Business Owners

Jump To: It’s easy to put SEO off for later. After all, it’s a time investment, and we’re all strapped for time. But, of all our marketing tasks, I’ll argue that it’s the one you shouldn’t put off. Why? Because it takes time to vest. And once it does, SEO frees up so much of […]

What is LCP and Why It’s Important For Your SEO

Jump To: Somehow, the tech bros have made page speed way harder than it needs to be. Between Speed Index, First Contentful Paint, Largest Contentful Paint, and whatever else those audit tools throw at you, it’s easy to feel overwhelmed. Not to mention, tools like Ubersuggest give you one score, Google gives you another, and […]

WordPress SEO Best Practices: A No-Nonsense, Results-Driven Guide for Small Business Owners

WordPress SEO best practices that * actually work * | Simple steps to help small businesses get found on Google and boost their site’s visibility online.

How to Use ChatGPT to Write Schema Markup

Jump To: Let’s get one thing straight: it’s not cheating to use ChatGPT to write schema markup. In fact, it’s one of the smartest AI assists you can use to boost your SEO efforts. Here’s the deal: I’m not a coder. I’m really good at thinking like Google, I’ve got a solid handle on tech, […]