AI Overviews and Service Providers: Study Dataset
Laura Jawad Marketing, laurajawadmarketing.com
Searches run September 22 to October 1, 2026

Free to use with credit and a link to the original post:
https://www.laurajawadmarketing.com/blog/how-to-rank-in-google-ai-overviews

WHAT'S IN THIS DOWNLOAD

1. searches.csv (262 rows): one row per Google search in the study
2. ai-overview-citations.csv (1,863 rows): one row per source cited inside an AI Overview
3. near-me-city-recheck.csv (116 rows): the 41 "near me" searches re-run from three cities

HOW THE DATA WAS COLLECTED

Desktop results came from SE Ranking's search results tool (Google, U.S., English, nationwide setting) on September 22 and 23, 2026. Mobile checks and Google Trends data came from SerpApi. The city re-check ran on October 1, 2026 through SE Ranking, desktop only, from Seattle, Chicago and Atlanta. Laura Jawad designed the study and chose the searches. Claude (Anthropic's AI) ran the searches, sorted the results using the rules below, and ran the calculations.

Every result is a snapshot. AI Overviews change often, so the same search today may look different.


FILE 1: searches.csv

query: the exact search
provider_type: one of eight: Doula, Personal trainer (prenatal/postpartum), Photographer, Coach, Nutritionist, Copywriter, Web designer, Ads manager
segment: Local service, Online B2C (online, serving consumers) or Online B2B (online, serving businesses)
search_type:
  Hiring = looking for someone to hire ("birth doula," "copywriter near me")
  Comparing = weighing options or cost ("best life coach," "family photography prices")
  Question = learning about the service ("what does a doula do")
  Do-it-yourself = looking for a tool or DIY alternative ("ai copywriting")
hiring_phrasing: for hiring searches only:
  Service name = just the service, no "near me" and no "online" or "virtual"
  Near me = contains "near me"
  Online or virtual = contains "online" or "virtual"
contains_near_me: Yes or No
us_monthly_volume_se_ranking: estimated monthly U.S. searches, from SE Ranking (an estimate, not an exact count)
ai_overview_desktop: whether a Google AI Overview appeared on desktop
ai_overview_sources_cited: number of non-Google sources the AI Overview cited (0 can mean a business list with no sources)
map_desktop: whether the local map (the "map pack") appeared on desktop
people_also_ask, discussions_forums_block, video_block: whether those Google features appeared
ai_overview_mobile, map_mobile: mobile results for the 51 hiring searches checked on mobile; "Not checked" for the rest
ai_overview_desktop_repeat_check: for 39 searches run a second time within about three hours, whether an AI Overview appeared the second time; "Not checked" for the rest
crawled_at_utc: when the desktop search was run (UTC)
top_10_organic_domains: the domains in the top 10 regular results, in order
trends_usable: whether Google Trends had enough data for this search (at most 25% zero weeks and an index of at least 8 in the baseline year)
trends_change_aio_year1_vs_prior_year: change in Google Trends interest, June 2024 to May 2025 compared with May 2023 to April 2024 (0.05 = up 5%). Blank when Trends wasn't usable.


FILE 2: ai-overview-citations.csv

query, provider_type, search_type: as above
citation_order: the source's position in the AI Overview's list of sources
cited_domain: the cited website
site_type:
  Independent business site = a business's own website (includes agencies and franchises, so it measures who owns the site, not business size)
  Marketplace, directory, platform, association = sites like Yelp, Thumbtack, Upwork, professional associations
  Major publisher, health system, .edu/.gov
  YouTube / video
  Reddit, Quora & social
  Site type was assigned by matching each domain against a list of known directories, publishers, video and social sites. Anything not on the list counted as an independent business site, so that share is an upper limit.
cited_url: the full web address, where it was recorded (584 of 1,863 rows). Page types in the post (service page, home page, blog post, pricing page) were assigned from these addresses.
also_in_top_10_organic: whether the cited domain also ranked in the top 10 regular results for the same search

Google's own links were left out of this file.


FILE 3: near-me-city-recheck.csv

city: Seattle, Chicago or Atlanta
query: the "near me" search
crawled_at_utc: when it was run (UTC), October 1, 2026
ai_overview_desktop: whether an AI Overview appeared
ai_overview_sources_cited: number of sources cited (0 = an AI answer with no web sources, often a list of local businesses)
map_desktop: whether the local map appeared
map_businesses: the businesses shown in the map
ai_overview_source_domains: the domains the AI Overview cited

7 of the 123 planned city checks didn't return results and aren't included.
