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The SEARCH READY SEO MENTORSHIP
Done-With-You SEO For Experts Who Deserve to Be Found First
In 12 weeks, your website will be findable, credible, and ready to bring in new clients.
You're good at what you do.
Genuinely good.
And you’re not new to business. So you feel like more people should have found you by now.
Yet, when someone searches for what you offer, you don’t show up on Google or AI.
Meanwhile, someone with half your experience is showing up on page one, getting picked first, and building a reputation that should be yours.
It’s not because they’re better. It’s because they’re findable.
There’s a reason you’re reading this sales page right now.
01
You've been meaning to deal with your SEO for years, but it never happens.
Every time you try, it feels overwhelming, expensive, or like a full-time job on top of the full-time job you already have. So it stays on the list.
02
You've tried some SEO, but you're still essentially invisible In Search.
DIY, an agency, a course you never finished. Whatever you tried, the result is the same: clients who need exactly what you offer can’t find you.
03
Your referral network has been good to you. But you're starting to feel the ceiling.
You’re not in control of when the next client comes in, and that instability is exhausting. You deserve a business that isn’t entirely dependent on who you happen to know.
04
You built your business on social media.
If you’re nodding and thinking, “Yup!” to any of those 👆, I created the Search Ready SEO Mentorship for you.
Here’s what my clients have experienced while working with me:
I'VE BEEN WORKING WITH LAURA FOR A FEW MONTHS NOW AND HAVE SEEN A VAST DIFFERENCE IN MY BUSINESS EXPOSURE ONLINE
SHE’S TAUGHT ME SO MUCH ABOUT HOW TO REALLY GET MY COMPANY OUT AND IN FRONT OF THE PEOPLE WHO SHOULD BE AWARE OF WHAT I DO. IF IT WEREN’T FOR HER, I WOULDN’T HAVE THE CLIENTELE THAT I HAVE NOW. MY BUSINESS IS SMALL BUT GROWING AND I CANNOT THANK HER ENOUGH FOR HELPING ME BRING MY VISION TO LIFE!
—Rori Zura
With Search Ready, getting found is as simple as F-O-U-N-D
With Search Ready, getting found is as simple as
F-O-U-N-D
As your SEO Mentor, I’ll walk you through the FOUND Framework on your website so that you start getting your first visitors (and clients!) simply for what already exists online.
F | Focus Get clear on who you are, what you want to be known for, and how your ideal clients actually search for what you do. Everything else is built on this.
O | Optimize Make your website readable to search engines. We tackle metadata, page structure, indexing, speed, and images. The technical stuff, made approachable.
U | Unleash Your Expertise Write content that attracts the right people and proves you know your stuff. You’ll leave with one to three published blog posts targeting the topics your clients are actually searching for.
N | Nurture Your Reputation Build a presence beyond your own website: guest content, podcasts, social platforms and relationships that make you credible and citable across the web.
D | Dial In a System Build a simple weekly SEO routine you can actually stick to, so the momentum you build in 12 weeks doesn’t stop when the program ends.
HOW IT WORKS
Search Ready is a 12-week mentorship built around one idea:
Implementation beats information every time.
01. Make improvements right away
Lessons, resources, and action items are delivered week-by-week. We’ll be taking real action starting in Week One.
02. IMPLEMENT WITH ME BY YOUR SIDE
Ask questions in live weekly office hours, and have access to the Slack community in-between.
03. Leave with a Search-Ready website
By the end of July, your site will be fully SEO optimized. Watch your views, rankings, and engagement grow in the months ahead!
Introducing
Search Ready:
Done-With-You SEO For Experts Who Deserve to Be Found First
Search Ready is a 12-week done-with-you SEO mentorship where established service providers do the work to make their website findable, credible, and ready to bring in clients, with guidance and support every step of the way.
SEARCH READY IS PERFECT FOR YOU IF YOU'RE:
01. AN ESTABLISHED SERVICE PROVIDER
02. AN IN-PERSON PROVIDER
like a therapist, chiropractor, doula, or specialist who wants to show up when local clients are searching for exactly what you offer.
03. AN ONLINE SERVICE PROVIDER
Why Search Ready Works for Service Providers Who've Tried Everything Else
01
You’ll get clear on your expert identity No more vague “I help people with X.” You’ll know exactly what you want to be known for, and so will Google.
02
You’ll optimize your five most important pages Metadata, structure, copy. Done. Not on your to-do list anymore.
03
You’ll publish content that works while you’re not One to three blog posts written, optimized, and live before the program ends.
04
You’ll build a presence beyond your own website Directories, citations, guest content. The off-page signals that tell search engines (and AI) you’re the real deal.
05
You’ll have a system for what comes next A simple weekly SEO routine so the work you did in 12 weeks keeps compounding instead of collecting dust.
The Search Ready Curriculum
Search Ready is built around the FOUND Framework. Every module is designed to get something done, not just teach you something.
Module 1: Rethinking SEO In 2026
Module 1
Rethinking SEO in 2026
Get a clear picture of how SEO works today and see exactly where you stand.
Google isn’t the only game in town anymore, and that’s actually good news.
- Learn how search and AI discovery work together and why showing up online is now a trust signal
- Meet the FOUND Framework that guides every decision in the program
- Walk away with your SEO Report Card so you have a clear starting point before you change a thing
Module 2: Find Your Focus
Module 2
Find Your Focus
- Close the language gap between expert and client so you stop using words your audience would never search for
- Define your expert identity and lock in your content pillars
- Build a focus filter that makes every other decision in this program faster and easier
Module 3: Keywords That Connect
Module 3
Keywords That Connect
- Learn a simple method for finding keywords at every stage of the buying journey
- Run hands-on keyword research using Keywords Everywhere, Google, and Ubersuggest so you leave with an actual keyword list
- Organize everything into a keyword tracker you'll use for the rest of the program
Module 4: Metadata Magic
Module 4
Meta Data Magic
- Learn what makes a title tag and meta description earn the click
- Nail your homepage headline with real examples of what works and what doesn't
- Rewrite the metadata for your five most important pages before this module is done
Module 5: Your On-Page Audit
Module 5
Your On-Page Audit
- Audit your homepage for clarity so it answers who you are, what you do, and why someone should care
- Evaluate your navigation, mobile experience, and calls to action
- Spot and remove the UX friction that's costing you leads
Module 6: Technical SEO Simplified
Module 6
Technical SEO Simplified
- Sort out what's in your control versus what to delegate so you stop worrying about the stuff that isn't your job
- Set up the minimum viable tech basics covering sitemaps and indexing
- Optimize your images step by step, one of the highest-impact, lowest-effort wins in SEO
Module 7: Content That Converts
Module 7
Content That Converts
- Learn how to structure content that builds trust and drives action
- Follow a repeatable system so every post you publish has a purpose
- Repurpose across LinkedIn, your newsletter, and podcasts so one piece of content works across every channel
Module 8: Your Search-Ready Reputation
Module 8
Your Search-Ready Reputation
- Take control of your full Page 1 results including directories, Google Business Profile, press, and podcasts
- Build credibility beyond your website in the places that matter most to search engines and potential clients
- Use relational link building to turn colleagues into collaborators instead of cold-pitching strangers
Module 9: How to Know If It's Working
Module 9
How To Know If It's Working
- Identify the metrics that actually matter so you stop chasing vanity numbers
- Navigate Search Console and Analytics with confidence
- Record your baseline so you have something real to measure against
Module 10: Your Marketing System
Module 10
Your Marketing System
- See how discoverability, credibility, and conversion work as one system
- Build your 90-day SEO Action Plan so you leave with a concrete roadmap
- Learn how to adapt your approach as search continues to evolve
Twelve weeks from now, your website could be doing the work. Let's get started.
Meet your mentor
Hi, I'm Laura.
I’m a PhD-trained scientist turned entrepreneur, and I came to this work the same way you might be coming to it now: I needed clients.
I built two booked-out businesses from scratch using SEO: no ads, no agency, no referral network. Just websites that worked. And then, because I really, sincerely enjoy the work that makes mostly other people curl up, I started helping other service providers do the same thing.
After working 1:1 with more than 50 clients, I keep seeing the same patterns: messaging that doesn’t match how clients search, missing metadata, content that isn’t doing any work. Eighty percent of what needs fixing is the same every time. I don’t need to see your website to know you probably need these things too.
Search Ready exists to give you that same support, built around the fixes that matter most.
Students tell me I make SEO feel simple. That’s exactly what I’m going to do for you.
Ready to stop being the internet's best-kept secret?
Don't just take my word for it.
Laura is an exceptional SEO instructor, she’s able to break down complex topics so everyone can understand and apply the information to their unique business needs.
—Laurie-Ann Murabito
Unlimited access to the resource vault
Weekly live Office Hours
accountability to Make Sure Your Work Gets Done
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Client name here
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Who is this for
This program works because it's not for everyone.
This is RIGHT for you if:
- You have a website
- You've validated your offers and you know what you're selling
- You're confident in your area of expertise
- You understand that SEO is a long-term investment and the payoff comes over months, not days or weeks
- You're willing to create content, build your presence, and put yourself out there
- You understand that SEO is a long-term investment and the payoff comes over months, not days or weeks
This is NOT for you if:
- You don't have a website yet.
- You're not interested in creating blog content
- You don't want to expand your online presence beyond your website
- You're looking for quick wins
- A group setting isn't your thing
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